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A Mobile App Launch Strategy

Releasing an app is not an easy process. Once an app is rolled out to the customers there is no way of rolling it back like on web platforms. Imagine a native mobile app as a good old burned CD that was shipped as a part of a magazine or hardware parts containing the drivers. Once it’s burned and shipped you can’t fix it. The same applies for native mobile apps. Therefore, a solid mobile app launch strategy is key to success for every company. Before an app can be...

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Published By: The Testing Planet - Wednesday, 28 November