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Who do you want your customer to become?

Customer is KingThinking about the customer is a high-risk innovation type. Customers' needs and desires keep changing, which adds to the risk. Inspiring customers to behave in a new way is something very few organizations are thinking about.Defining New BehaviorSteve Jobs' Apple designed touchscreen interface which inspired customers to behave differently. Henry Ford never thought about motivating horses to run faster. Instead, he built cars. Elon Musk didn't continue Henry's tradition. He is working on promoting faster travel through Hyperloop and supporting space tourism. Google is going a step further,...

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Published By: Curious Tester - Tuesday, 24 October